The rise of the hashtag is undoubtedly at its peak across all social media platforms [yes, that includes LinkedIn]. I know people have always had the perception that because LinkedIn is a professional B2B platform, hashtags aren’t much of a thing #WRONG. The...
Jambo. 2 Years ago, John Bowles and I took our first trip up to beautiful Kenya, and what a shame it was that it had taken us so long. Sure, South Africa had provided a level of stability for our foundling business, but our duty to drive economic opportunity for the...
It’s becoming more and more apparent that LinkedIn is becoming the port of call for professionals to get their coffee stop content. Gone are the days when all you did was get your social media CV in place and your profile freshly updated to look good for the job...
We recently held a webinar on B2B (business to business) marketing trends hosted by Frederik Borestrom at LinkedIn. It was a superb session that resonated well with the audience and triggered a lengthy Q&A from the attendees. During our session it became evident...