Thought Leadership in B2B Marketing
LinkedIn and Edelman have gathered insights from nearly 3,600 management-level professionals who consume thought leadership to help marketers, communicators and salespeople better understand what’s behind this trend and how to break through the noise — including when to use thought leadership and what attributes B2B audiences want to see from companies.
We hope the findings shed light on how your own organization shows up in the marketplace — and help to spark new thinking and ideas that you can use in your thought leadership efforts.
Watch our 𝐈𝐧𝐬𝐢𝐝𝐞𝐫𝐬 𝐕𝐨𝐢𝐜𝐞 𝐭𝐨 𝐮𝐧𝐜𝐨𝐯𝐞𝐫:
💡 How the pandemic has affected the B2B thought leadership space
💡 What constitutes high-quality thought leadership content
💡The five scenarios in which thought leadership can be of critical importance to a brand
We hosted speakers from LinkedIn, Discovery Limited , Deloitte South Africa and MediaCom
Quotes from our keynote speakers
Watch the full video here: