Thought Leadership in B2B Marketing

Introduction

LinkedIn and Edelman have gathered insights from nearly 3,600 management-level professionals who consume thought leadership to help marketers, communicators and salespeople better understand whatโ€™s behind this trend and how to break through the noise โ€” including when to use thought leadership and what attributes B2B audiences want to see from companies.

We hope the findings shed light on how your own organization shows up in the marketplace โ€” and help to spark new thinking and ideas that you can use in your thought leadership efforts.

Watch our ๐ˆ๐ง๐ฌ๐ข๐๐ž๐ซ๐ฌ ๐•๐จ๐ข๐œ๐ž ๐ญ๐จ ๐ฎ๐ง๐œ๐จ๐ฏ๐ž๐ซ:
๐Ÿ’ก How the pandemic has affected the B2B thought leadership space

๐Ÿ’ก What constitutes high-quality thought leadership content

๐Ÿ’กThe five scenarios in which thought leadership can be of critical importance to a brand

We hosted speakers from LinkedIn, Discovery Limited , Deloitte South Africa and MediaCom

Quotes from our keynote speakers

Watch the full video here:

Area of Focus: Marketing
Products & Features: Employer Brand, Brand building, Targeting
Type: Webinar
Industry: All

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