Insider Voice – The Agency, the Publisher & Client Value
Agency and Publisher relationships are key to delivering client value. Navigating these relationships can sometimes be tricky, with responsibilities often blurring. Join our amazing speakers, Fredrik Borestrom – Director, International Agency EMEA & LATAM at LinkedIn; Damilola Abodunrin – Director, dentsu Performance ; Chris Botha – Group MD Park Advertising and Fred Kithinzi – Founder & CEO Belva Digital for deeper insights into maximising these relationships.
𝐃𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐡𝐨𝐮𝐫, 𝐰𝐞’𝐥𝐥 𝐞𝐱𝐩𝐥𝐨𝐫𝐞:
☑️ How agencies and platforms continue to find and deliver value for clients.
☑️ How to manage direct relationships between clients and publishers.
☑️ The agency-publisher relationship: how it changed during COVID and continues to change post-COVID; Innovations that have driven agency usage and the buffer-effect.
☑️ Measurement, Data and Responsibility.
Watch the full video here:
Quotes from our speakers