Inclusive Language Guide


‘‘Sticks and stones may break my bones, but words can never hurt me’’

Well, that’s not true. Inclusivity has been raised as a critical business concern.

While flexible norms might make it appear murky at times, it’s critical to follow best practices to manage your brand’s reputation and success.

What you say about yourself as a brand reflects who you are. According to research, communicating inclusive principles is becoming increasingly vital for a company’s long-term success.

This guide provides marketers with a clear, practical, and effective framework for inclusive language to lead and correctly steer their companies.

Inclusive language avoids stereotyping or excluding people based on their ethnicity, sexual orientation, age, gender identity, ability, financial status, or other factors.

Unconscious gender norms are frequently conveyed through word choice. As a result, marketers must use inclusive language with care. Put another way; it’s about making your brand feel inviting and approachable to everyone.

Area of Focus: Marketing
Products & Features: Brand building
Type: Pocket Guide
Industry: All


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