Your LinkedIn profile is one of the most effective tools for promoting your brand and appealing to potential recruiters. It is crucial to ensure that your profile is up to date and has all the needed information to lure recruiters to your Page. Your LinkedIn profile is your personal brand; build and make it attractive. It provides you with a professional presence while demonstrating credibility and authority. Your LinkedIn page has a couple of seconds to attract people to your Page and how they get to learn more about who you are; it controls people’s impressions of you before you even say anything.

This playbook looks at convenient and simple strategies to improve the look and relevance of your LinkedIn presence.

Read here a step-by-step guide to optimizing your profile!