Market to who matters
Founded in 2003, LinkedIn is the world’s largest professional social network, connecting the world’s professionals to make them more productive and successful.
With 660 million+ members worldwide, and another two new members joining every second, professionals are not just coming to LinkedIn in huge numbers; they are engaging with a unique purpose. They’re coming specifically to connect to their networks, brands, and opportunities by engaging with high-quality content across the LinkedIn platform. This is a very different mindset and intent from other social media platforms, driven by our members’ professional aspirations.
We are the most effective platform for marketers to engage professionals. Today we have clients across industry and around the world that trust LinkedIn to achieve their goals and grow their businesses. At the core, we help them target the right professional audiences to create awareness early in the purchase process, engage audiences with content, drive quality leads, and acquire new customers.
Advertising on LinkedIn helps businesses of any size achieve their goals.
Targeting
Target a unique audience:
Over 660M+ active professionals are on LinkedIn. Target them by job title, function, industry, and more.
Ad Units
Reach your ideal customers on the world’s largest professional network:
Whether your goal is leads, brand awareness, or even event registrations, there is a LinkedIn ad unit that can help.
Features
Learn how to get more out of your LinkedIn Advertising:
Explore Matched Audiences, Conversion Tracking, Lead Generation, Remarketing and more. Improve your customer intelligence and find out about ways to optimize your campaigns to achieve maximum results.
The Most Trusted Digital Platform
According to the Business Insider Intelligence survey www.businessinsider.com, LinkedIn came in as the most trusted platform for the third year in a row (2019) – and an outlier in the overall survey results – LinkedIn took the top spot for nearly every pillar of trust — and there are a few reasons why:
- LinkedIn continues to benefit from the professional nature of its community – users on the platform tend to be well behaved and have less personal information at risk, which makes for a more trusting environment.
- LinkedIn Members are likely more selective and mindful about engagement when interacting within their professional network, which may increase trust in its content.
- Content on LinkedIn is typically published by career-minded individuals and organizations seeking to promote professional interests and is therefore seen as higher quality than other platforms’. This bodes well for advertisers and publishers to be viewed as forthright, honest, persuasive, and trustworthy.
