Measure the true impact of your LinkedIn ads, so you can optimize them to be even better. LinkedIn conversion tracking is an analytical function powered by the LinkedIn Insight Tag. Conversions are actions a member makes that are valuable to your business.

Conversions are events such as white paper downloads or event registrations. You can select specific conversions that you have created to be added to your LinkedIn campaigns, which will measure the impact of advertising on LinkedIn. Conversion tracking gathers insights into post-click and view-through conversions of your LinkedIn ads campaigns, giving you the ability to measure the impact and ROI of your ads.

Qualified leads come from a quality audience. Use professional demographic data to target the right people by job title, company, industry, seniority, and more. 

Lead Generation Forms remove the main barrier to online conversion: forms that have to be filled out manually by prospects. When LinkedIn members click on your ad, their profile data automatically populates a form they can submit with one click. They’ll save time and effort. You’ll get more accurate and complete information about your leads.

Real-time reporting in Campaign Manager makes it easy to show the value of your lead generation marketing on LinkedIn. Use conversion tracking to measure website conversions from your ads on LinkedIn and use built-in analytics to optimize your campaigns.

LinkedIn Website Demographics is a free reporting tool that provides you with demographic information about the LinkedIn members visiting your website. By adding the LinkedIn Insight Tag to your organization’s website, you can use LinkedIn’s demographic information to better understand visitors and improve your marketing strategy.

Once the LinkedIn Insight Tag is verified on the website and your website audiences has built to over 300 members, LinkedIn Website Demographics can provide you with demographic information about the LinkedIn member visiting your website.

In addition to free reporting insights through Website Demographics, Website retargeting gives advertisers the ability to retarget their website visitors with ad content on LinkedIn. By adding the LinkedIn Insight Tag to their website, advertisers can match their website visitors to members on LinkedIn for further engagement. Advertisers can also use website retargeting with LinkedIn demographic segments for more refined targeting.

LinkedIn supports retargeting efforts that are both pixel and list based, ensuring you can reach the B2B professionals who matter most to you.

With Account Targeting, you can run account-based marketing (ABM) campaigns by matching your target companies against the 8+ million LinkedIn Pages. Combined with LinkedIn’s Demographic Targeting, Account Targeting allows you to guide decision makers along their buying journey and ultimately drive sales and qualified leads.

Contact Targeting allows you to build a customized audience by connecting your contact management platform or securely uploading a list of email addresses. At this time, LinkedIn supports data integrations with Marketo, Eloqua, Liveramp, Salesforce, Pegasystems and Microsoft Dynamics, however new partners are added frequently. Alternatively, you can upload a CSV file with a list of email addresses directly into Campaign Manager.