Competitor Analytics to help marketers create a competitive advantage

Competitor Analytics to help marketers create a competitive advantage

LinkedIn has launched a new feature, Competitor Analytics. This comes after the professional network recently removed the Companies to Track widget. Competitor Analytics will allow users to create competitive content for businesses and make more informed decisions....
LinkedIn Marketing Solutions Launches Conversation Ads

LinkedIn Marketing Solutions Launches Conversation Ads

Meeting your customers where they spend their time is just as important as how you engage them. This can be especially true in the B2B space, where buying cycles are longer and multiple stakeholders are involved in purchase decisions, making each conversation and...