Competitor Analytics to help marketers create a competitive advantage
LinkedIn has launched a new feature, Competitor Analytics. This comes after the professional network recently removed the Companies to Track widget. Competitor Analytics will allow users to create competitive content for businesses and make more informed decisions....
LinkedIn’s Top Trending Hashtags in South Africa
The rise of the hashtag is undoubtedly at its peak across all social media platforms [yes, that includes LinkedIn]. I know people have always had the perception that because LinkedIn is a professional B2B platform, hashtags aren’t much of a thing #WRONG. The...
My 3 lessons for doing business in Africa
Jambo. 2 Years ago, John Bowles and I took our first trip up to beautiful Kenya, and what a shame it was that it had taken us so long. Sure, South Africa had provided a level of stability for our foundling business, but our duty to drive economic opportunity for the...
This is the Content that turns on CMO’s!
It’s becoming more and more apparent that LinkedIn is becoming the port of call for professionals to get their coffee stop content. Gone are the days when all you did was get your social media CV in place and your profile freshly updated to look good for the job...