Business management of projects is a unique topic and we (USB Executive  Development) wanted to hold an event in  Johannesburg for the senior director who  is responsible for mega projects especially  in the infrastructure and transport  industries.

Challenge

• Drive signups and create awareness of event, while targeting a niche market
• Differentiate USB-ED as a frontrunner in a crowded marketplace
• Leverage compelling content to build trust and credibility

Solutions

• Launch Sponsored lnMails to target niche audience
• Develop a thought provoking and content driven campaign
• Use Sponsored lnMails to connect directly with a relevant audience

Results

• 6,677 InMails Sent: Reaching a significant portion of the targeted  audience, and received  24% added value sends
• 38% Open Rate : The Sponsored InMail  campaign drove  response rates of over  38%.
• 31% Click-Through Rate : Click-through rate of 31%  for USB ED InMail, more than  4x industry benchmarks.