University of Stellenbosch Business School
Business management of projects is a unique topic and we (USB Executive Development) wanted to hold an event in Johannesburg for the senior director who is responsible for mega projects especially in the infrastructure and transport industries.
- Drive signups and create awareness of event, while targeting a niche market
- Differentiate USB-ED as a frontrunner in a crowded marketplace
- Leverage compelling content to build trust and credibility
- Launch Sponsored lnMails to target niche audience
- Develop a thought provoking and content driven campaign
- Use Sponsored lnMails to connect directly with a relevant audience
- 6,677 InMails Sent: Reaching a significant portion of the targeted audience, and received 24% added value sends
- 38% Open Rate : The Sponsored InMail campaign drove response rates of over 38%.
- 31% Click-Through Rate : Click-through rate of 31% for USB ED InMail, more than 4x industry benchmarks.