The Strathmore Business School-Women Directors Leadership Programme (WDLP) is an astute programme that aim sat moving the focus from why women should be onboard sand C-Suite positions, to how they should perform for both board and leadership excellence.

The Challenge

Strathmore Business School had a particular challenge, in reaching female professionals across specific location sand seniorities. They also wanted to position the Women Directors Leadership Programme as an opportunity to gain valuable skills & network with other peers. Generate interest in the Women Directors Leadership Programme. Generate leads for the Women Directors Leadership programme

The Solution 

• Sponsored Video and Lead Generation Forms were served to profile the brand and create leads for the Programme.
• Video Ads earn 30% more comments per impression than static images in the LinkedIn news feed.
• 79% of videos in the LinkedIn feed are watched with the sound off.
• Displaying captions (in the same language as audio) can help drive higher social action from audiences.
• Lead Gen Forms remove the main barrier to online conversion: forms that have to be filled out manually by prospects.
• The video features professional women leaders sharing the inexperience sand thoughts about the programme.

The Audience

Strathmore Business School Women Directors Leadership Programme targeted Female members combined with Job Titles or Seniority.

• Location | Kenya, Rwanda, Tanzania, and Uganda
• Job Titles | Titles related to Board Members and Directors
• Job Seniorities | Owner, Partner, CXO, VP, and Director

The LinkedIn ad campaign for the Women Directors Leadership Programme generated very good quality leads from across East Africa, which saw a good number of them convert to class participants. I also referred several of them some of our other Programme offerings. Moreover, the LinkedIn ad also gave me a good number of prospects for the Programme.

Nancy Ndirangu

Business Development Manager

Women Directors Leadership Programme