In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services
and support for community projects.

The challenge
To identify business decision makers, and effectively reposition Safaricom’s business offerings through the concept of Biashara.

The Audience
Primary:
All Kenyans, using the insight that ‘s on LinkedIn, most Kenyan members have secondary sources of income.

Secondary:
Business Decision Makers in larger enterprise organisations.

Quote
Video Ads on LinkedIn were some of the most effective in driving business and the native experience helped us drive more traffic than other platforms.
Team Member at Safaricom