Renault Drives brand awareness with LinkedIn
Using LinkedIn’s innovative targeting capabilities, Renault created a buzz around their Duster launch with the right audiences.
- To create awareness and drive interest and leads for the Renault Duster relaunch
Seniority: Owner, Partner, CXO, VP, Director, Manager
Age: 35- 54- 55+
- Targeting the right audience, at the right time, in the right way.
- Using seniority, age and geo LinkedIn served up a variety of Sponsored Content formats with Lead Generation Forms to the audiences that mattered.
140%+ increase above the LinkedIn automotive benchmark for both CTR and engagement.
In addition to this, the campaign generated 77 new followers.
The campaign was supposed to deliver 10 000 Impressions and 12 800 Impression were delivered thus the campaign delivered 28% value add
“We felt LinkedIn as a Leads Generating platform had the right target audience for our product. The traffic generated to our website for LinkedIn eventually translated into sales”