Renault
Renault Drives brand awareness with LinkedIn
Using LinkedIn’s innovative targeting capabilities, Renault created a buzz around their Duster launch with the right audiences.
The challenge
- To create awareness and drive interest and leads for the Renault Duster relaunch
The Audience
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Location: Kenya
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Seniority: Owner, Partner, CXO, VP, Director, Manager
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Age: 35- 54- 55+
The solution
- Targeting the right audience, at the right time, in the right way.
- Using seniority, age and geo LinkedIn served up a variety of Sponsored Content formats with Lead Generation Forms to the audiences that mattered.
The results
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140%+ increase above the LinkedIn automotive benchmark for both CTR and engagement.
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In addition to this, the campaign generated 77 new followers.
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The campaign was supposed to deliver 10 000 Impressions and 12 800 Impression were delivered thus the campaign delivered 28% value add
