Landing Pages Best Practices
In this article, you learn about Landing Page, how they can help your brand and finally, we will take you through creating a Landing Page in Campaign Manager to generate leads for your business or hiring needs.
Competitor Analytics to help marketers create a competitive advantage
You will now be able to keep track of your competitor’s progress and growth and where you stand compared to your designated peer set. This takes away the tedious work of manual research, which often has some missing information. With Competitor Analytics, there will be no stone left unturned and no information falling through the cracks.
LinkedIn Marketing Solutions Launches Conversation Ads
Meeting your customers where they spend their time is just as important as how you engage them. This can be especially true in the B2B space, where buying cycles are longer and multiple stakeholders are involved in purchase decisions, making each conversation and...
Turn Left Media, and Africa, win big at LinkedIn’s Partner Connect 2020
Recently at the LinkedIn Marketing Solutions #PartnerConnect #PartnerAwards for 2020, Turn Left Media won 2 awards. The Social Impact award, for our work with the SAME Foundation, CANSA The Cancer Association of South Africa and The Zanokhanyo Network in delivering social change to our communities. Our regional manager Nelly Ndonye also won Thought Leader of the year, for her work in unlocking the #Kenya market with her professionalism, local knowledge and drive.
LinkedIn’s Top Trending Hashtags in South Africa
The rise of the hashtag is undoubtedly at its peak across all social media platforms [yes, that includes LinkedIn]. I know people have always had the perception that because LinkedIn is a professional B2B platform, hashtags aren't much of a thing #WRONG. The very same...
My 3 lessons for doing business in Africa
Jambo. 2 Years ago, John Bowles and I took our first trip up to beautiful Kenya, and what a shame it was that it had taken us so long. Sure, South Africa had provided a level of stability for our foundling business, but our duty to drive economic opportunity for the...
This is the Content that turns on CMO’s!
It’s becoming more and more apparent that LinkedIn is becoming the port of call for professionals to get their coffee stop content. Gone are the days when all you did was get your social media CV in place and your profile freshly updated to look good for the job...
The B2B buyer is also human – but their journey is just a little more complicated…and scarier.
We recently held a webinar on B2B (business to business) marketing trends hosted by Frederik Borestrom at LinkedIn. It was a superb session that resonated well with the audience and triggered a lengthy Q&A from the attendees. During our session it became evident...
