LinkedIn Marketing Solutions Launches Conversation Ads

LinkedIn Marketing Solutions Launches Conversation Ads

Meeting your customers where they spend their time is just as important as how you engage them. This can be especially true in the B2B space, where buying cycles are longer and multiple stakeholders are involved in purchase decisions, making each conversation and...
My 3 lessons for doing business in Africa

My 3 lessons for doing business in Africa

Jambo. 2 Years ago, John Bowles and I took our first trip up to beautiful Kenya, and what a shame it was that it had taken us so long. Sure, South Africa had provided a level of stability for our foundling business, but our duty to drive economic opportunity for the...