Market to who matters
Advertisers on LinkedIn can use Sponsored Content, Message Ads, Text Ads, Dynamic Ads, or a mix of all four. Your choice of LinkedIn Advertising formats depends on the role you want your LinkedIn ads to play and your available budget. If you’re looking to generate awareness and engagement at scale, then you’ll want to leverage different LinkedIn touchpoints to when you’re investing in generating high-quality leads from a highly targeted audience.
Please bear in mind that LinkedIn ads are sold by auction. This means you bid against other advertisers trying to reach the same audience.
Sponsored Content
Build customer relationships at every stage of the buyer’s journey by targeting content to your most valuable audiences wherever they spend their time, while reviewing information shared in the feed. Three different formats for Sponsored Content: Static Image, Carousel Ads and Video Ads. You can attach Lead Gen Forms to all variations. Build customer relationships at every stage of the buyer’s journey by targeting content to your most valuable audiences wherever they spend their time, while reviewing information shared in the feed. Three different formats for Sponsored Content: Static Image, Carousel Ads and Video Ads. You can attach Lead Gen Forms to all variations.
- Target your most valuable audiences:
- Using accurate, profile-based, first-party data
- Reach your prospects anywhere:
- Publish your content in the LinkedIn feed and in high-quality placements beyond, on mobile and desktop
- Grow your business at every stage:
- Drive quality leads, generate engagement, and raise brand awareness
Message Ads (Previously called Sponsored InMail)
Message Ads are a game changer in terms of taking email marketing effectiveness to the next level. Message Ads are the most direct way to engage your prospects on LinkedIn. Our customers use Message Ads to drive tangible direct response metrics – leads, CPL, pipeline. And, they do that by delivering targeted, personalized messages right into their LinkedIn inbox.
- Mobile-optimized design for easy clicks
- Real-time delivery ensures timely reach, only delivers when folks are active on LinkedIn
- Uncluttered professional context
- Flexibility to tailor your content
- Only delivered once every 45 days
Text Ads
LinkedIn Text ads are an intuitive, simple advertising solution that allows you to easily create ads (in minutes) – and then manage and optimize customized campaigns targeting a premium professional audience and drive high-quality leads to your business on a budget that works for you. Text ads are right below the navigation bar on the home screen as well as profile, pages, your inbox and on your network page.
Dynamic Ads
Dynamic Ads are a personalized advertising solution that allows advertisers to accurately target decision makers and influencers with highly relevant and customizable creative on the platform.Dynamic Ads are a personalized advertising solution that allows advertisers to accurately target decision makers and influencers with highly relevant and customizable creative on the platform.
Using Dynamic Ads, advertisers drive engagement, prompt action and build relationships with the audiences that matter most with relevant ads that truly resonate.
- Almost like a “native display ad”
- Expand your audience and acquire more followers for your LinkedIn or Showcase Page and grow your influence when they see and engage with the organic content you share on LinkedIn.
- Drive traffic to your website or landing page by featuring your product, service, event, newsletter, and more with a clear call-to-action for your target audience.
- Generate leads when members download your content, and either download your leads directly in Campaign Manager or send them to your marketing automation tool or CRM.
